What is a Facebook Pixel
The Facebook Pixel is a string of code that you place on your website. With it, you can track conversions along with other actions, retarget your audience, and use it's results to help you optimize your marketing funnels.
How it works
In order to use the Facebook Pixel, you need to install it on your site, putting it in the <header> section of your website's HTML.
Anytime someone is logged into their Facebook Account and browses your website, they will be targeted by the Facebook Pixel.
By setting certain events on the Facebook Pixel, such as landing on a specific page on your site or clicking a button, you can then send specific ads to people who triggered the event.
Do you wonder why you started to see ads on Facebook or Instagram for items you just looked at online? It's because you triggered an event on the Facebook Pixel, likely for landing on a specific page.
Creepy? Maybe...but the benefits are real!
How can you use the Facebook Pixel to the advantage of your business?
What is the hardest thing about traditional marketing? You know, billboards, newspaper, television, all that jazz.
It's measuring it's effectiveness.
Thankfully, the Facebook Pixel fixes that.
By utilizing the Facebook Pixel, you can actually measure how effective your Facebook Ad is IN REAL TIME.
One way you can do this is by redirecting a customer to a "Thank You Page," or a "TUP" as I call it, and setting your Facebook Ad to mark everyone that lands on that specific page as a conversion.
Retarget Your Audience
Have you ever browsed for something on Amazon, added it to your cart,
and then decide not to buy it just as you were going to check out?
Most likely you've gotten on Facebook the next day, just to see the exact item in a Facebook Ad.
It was either on your timeline or to the side. Maybe you even completed the purchase after viewing the ad.
This is an example of Retargeting.
With the Facebook Pixel, you can set specific parameters to trigger events to display certain ads to Facebook Users.
By Retargeting ads, you are getting your offer in front of a warm or hot prospect, greatly increasing the odds of a prospect making a purchase and becoming a customer.
In order to optimize an Ad, you need to A/B Test your ads, and to determine the better of the two, you need to compare by the conversion rates.
After all, the purpose of paid advertising is to increase your bottom line.
By tracking the conversion rates of your ads, you can, in turn, create a better ad.
Installing the Facebook Pixel is not difficult, so long as you know basic code.
I've prepared a step-by-step guide to help you install the Facebook Pixel on your website yourself.
As an added bonus, on top of giving the "how-to" guide to installing the Facebook Pixel, I've included a strategy I use to get my ad costs lower.
Just fill the form below to get it!
If you aren't familiar with code, you may want to reach out to your developer to install the Facebook Pixel.
For those without a developer
If you are afraid of code and do not have a developer, you are not without hope!
It's my mission to make sure that every business who reads this blog comes out the other end of it with the Facebook Pixel installed on their website.
Facebook Ads is the top performer in paid-advertising when implemented correctly.
To have successful Facebook Ads, you NEED the Facebook Pixel.
If you want help installing the pixel, just reach out to me by following the link below.
One final note
No matter how much you optimize your ads and track your audience with the Facebook Pixel, the element to advertising that matters most is your offer.
If you have a lame offer, you will receive lame results.
So before you go running Facebook Ads, make sure your offer is worth it.
And before you run any ad, don't squander it's effectiveness by neglecting to utilize the Facebook Pixel.
Without it, you are setting yourself up for a low-performing ad.